EXPLORATORY RESEARCH

Want to discover new opportunity areas to innovate within?

Or wish to better understand your users, use environments, use scenarios, competitor performance or early conceptual ideas?

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We apply a wide range of methodologies at the exploration / concept generation stage to uncover qualitative insights / unmet needs and translate the findings into the design process via your:

• Use Specification

• User Interface Specification

• User Requirements Specification

• Design Recommendations

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Example Methods and Approaches:

• Contextual Inquiry

• In-Depth Interviews

• Card Sorting

• Persona Creation

• User Journey Mapping

• Rapid Iterative Testing & Evaluation (RITE)

• Participatory Design

• Cognitive Walkthroughs

• Expert Reviews

• Competitor Analysis